{"id":15444,"date":"2025-10-27T22:08:19","date_gmt":"2025-10-27T21:08:19","guid":{"rendered":"https:\/\/pasaenmendoza.com\/?p=15444"},"modified":"2025-10-27T22:08:20","modified_gmt":"2025-10-27T21:08:20","slug":"el-famoso-vino-mendocino-que-llegara-a-europa-con-el-respaldo-de-promendoza","status":"publish","type":"post","link":"https:\/\/pasaenmendoza.com\/?p=15444","title":{"rendered":"El famoso vino mendocino que llegar\u00e1 a Europa con el respaldo de ProMendoza"},"content":{"rendered":"\n<p>La\u00a0<strong>bodega Vi\u00f1a Alta<\/strong>, con\u00a0<strong>base productiva en\u00a0San Mart\u00edn<\/strong>, logr\u00f3 su\u00a0<strong>primera exportaci\u00f3n a\u00a0Dinamarca<\/strong>\u00a0luego de una\u00a0<strong>agenda de negocios<\/strong>\u00a0coordinada por\u00a0<strong>ProMendoza<\/strong>\u00a0en agosto pasado. El\u00a0<strong>env\u00edo<\/strong>\u00a0incluye cuatro\u00a0<strong>varietales<\/strong>:\u00a0<strong>chardonnay<\/strong>,\u00a0<strong>malbec<\/strong>,\u00a0<strong>Pedro Xim\u00e9nez<\/strong>\u00a0y\u00a0<strong>ancellotta<\/strong>, este \u00faltimo reconocido como el\u00a0<strong>vino \u00edcono<\/strong>\u00a0de la casa, con\u00a0<strong>30 meses de crianza<\/strong>\u00a0en barrica.<\/p>\n\n\n\n<p>\u201cSon\u00a0<strong>vinos jugosos<\/strong>,\u00a0<strong>frutados<\/strong>,\u00a0<strong>tranquilos<\/strong>, con una\u00a0<strong>madera bien integrada<\/strong>, prolija y elegante\u201d, destac\u00f3\u00a0<strong>Emiliano Rico<\/strong>, uno de los titulares de la\u00a0<strong>bodega\u00a0familiar<\/strong>.<\/p>\n\n\n\n<p>El embarque est\u00e1 compuesto por&nbsp;<strong>distintas gamas de precio<\/strong>:&nbsp;<strong>40%<\/strong>&nbsp;de&nbsp;<strong>etiquetas de 2,75 d\u00f3lares<\/strong>,&nbsp;<strong>40%<\/strong>&nbsp;a&nbsp;<strong>4,30 d\u00f3lares<\/strong>&nbsp;y el&nbsp;<strong>20%<\/strong>&nbsp;a&nbsp;<strong>12 d\u00f3lares<\/strong>. \u201cEsto nos entusiasma porque demuestra que nuestras propuestas tienen&nbsp;<strong>potencial de crecimiento<\/strong>&nbsp;en ese&nbsp;<strong>mercado<\/strong>\u201d, agreg\u00f3 Rico.<\/p>\n\n\n\n<p>La\u00a0<strong>distribuci\u00f3n<\/strong>\u00a0comenzar\u00e1 en\u00a0<strong>Copenhague<\/strong>, que actuar\u00e1 como\u00a0<strong>puerta de entrada al mercado dan\u00e9s<\/strong>. El\u00a0<strong>importador<\/strong>, que inicia sus operaciones con\u00a0<strong>vinos mendocinos<\/strong>, proyecta expandirse en el\u00a0<strong>canal Horeca<\/strong>\u00a0(<strong>hoteles, restaurantes y catering<\/strong>) y en\u00a0<strong>ventas directas a consumidores<\/strong>\u00a0mediante su\u00a0<strong>club de vinos<\/strong>.<\/p>\n\n\n\n<p>La operaci\u00f3n se concret\u00f3 tras la visita del&nbsp;<strong>importador dan\u00e9s Henrik Jeppesen<\/strong>&nbsp;y su&nbsp;<strong>socia argentina Samanta Dom\u00ednguez<\/strong>, quienes participaron de una&nbsp;<strong>agenda organizada por ProMendoza<\/strong>&nbsp;para identificar&nbsp;<strong>vinos con potencial de exportaci\u00f3n<\/strong>&nbsp;hacia&nbsp;<strong>Europa<\/strong>&nbsp;y&nbsp;<strong>Asia<\/strong>.<\/p>\n\n\n\n<p>Durante su estad\u00eda, Jeppesen mantuvo&nbsp;<strong>reuniones B2B<\/strong>&nbsp;con&nbsp;<strong>16 bodegas mendocinas<\/strong>, visit\u00f3&nbsp;<strong>establecimientos productivos<\/strong>&nbsp;y particip\u00f3 en&nbsp;<strong>wine tastings<\/strong>, donde analiz\u00f3&nbsp;<strong>malbec<\/strong>,&nbsp;<strong>vinos org\u00e1nicos<\/strong>&nbsp;y&nbsp;<strong>alternativas de baja graduaci\u00f3n alcoh\u00f3lica<\/strong>, alineadas con las&nbsp;<strong>tendencias de consumo del norte europeo<\/strong>. Esta es la&nbsp;<strong>primera operaci\u00f3n confirmada<\/strong>&nbsp;de varias que ya est\u00e1n&nbsp;<strong>muy avanzadas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ProMendoza<\/h3>\n\n\n\n<p>La&nbsp;<strong>Fundaci\u00f3n ProMendoza<\/strong>&nbsp;genera&nbsp;<strong>informaci\u00f3n estrat\u00e9gica<\/strong>, desarrolla&nbsp;<strong>acciones de promoci\u00f3n<\/strong>&nbsp;y&nbsp;<strong>herramientas para facilitar la exportaci\u00f3n<\/strong>, tales como&nbsp;<strong>misiones y agendas comerciales<\/strong>,&nbsp;<strong>ferias internacionales<\/strong>&nbsp;y&nbsp;<strong>rondas inversas con importadores<\/strong>, entre otras.<\/p>\n\n\n\n<p>Adem\u00e1s, la&nbsp;<strong>Fundaci\u00f3n<\/strong>&nbsp;fomenta el&nbsp;<strong>crecimiento de las Pymes locales<\/strong>&nbsp;a trav\u00e9s de&nbsp;<strong>programas de desarrollo<\/strong>&nbsp;y&nbsp;<strong>capacitaci\u00f3n<\/strong>&nbsp;espec\u00edficos para responder a las diversas&nbsp;<strong>necesidades de los emprendimientos mendocinos<\/strong>.<\/p>\n\n\n\n<p><strong>ProMendoza<\/strong>, junto al\u00a0<strong>Ente Mendoza de Turismo<\/strong>, representan a\u00a0<strong>Mendoza<\/strong>\u00a0en la\u00a0<strong>Red Global de las Grandes Capitales del Vino (GWC)<\/strong>.<\/p>\n\n\n\n<p><strong>Fuente: www.diariomendoza.com.ar<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0bodega Vi\u00f1a Alta, con\u00a0base productiva en\u00a0San Mart\u00edn, logr\u00f3 su\u00a0primera exportaci\u00f3n a\u00a0Dinamarca\u00a0luego de una\u00a0agenda de negocios\u00a0coordinada por\u00a0ProMendoza\u00a0en agosto pasado. El\u00a0env\u00edo\u00a0incluye cuatro\u00a0varietales:\u00a0chardonnay,\u00a0malbec,\u00a0Pedro Xim\u00e9nez\u00a0y\u00a0ancellotta, este \u00faltimo reconocido como el\u00a0vino \u00edcono\u00a0de la casa, con\u00a030 meses de crianza\u00a0en barrica. \u201cSon\u00a0vinos jugosos,\u00a0frutados,\u00a0tranquilos, con una\u00a0madera bien integrada, prolija y elegante\u201d, destac\u00f3\u00a0Emiliano Rico, uno de los titulares de la\u00a0bodega\u00a0familiar. El embarque est\u00e1 compuesto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[],"_links":{"self":[{"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/posts\/15444"}],"collection":[{"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15444"}],"version-history":[{"count":1,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/posts\/15444\/revisions"}],"predecessor-version":[{"id":15446,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/posts\/15444\/revisions\/15446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=\/wp\/v2\/media\/15445"}],"wp:attachment":[{"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasaenmendoza.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}